The WelcomeHome Blog
I led the strategy, writing, and creative direction for WelcomeHome’s blog, building a library of content that informed, inspired, and connected senior living professionals. Each post translated data and technology into approachable stories that operators could use in real life. From thought leadership pieces to customer features and product education, the blog was designed to reflect the brand’s heart — blending clarity, empathy, and insight to help communities grow and thrive.
The goal of this piece was to position WelcomeHome as a thought leader that doesn’t just talk about technology but also champions the people and purpose behind senior living. By addressing ageism directly, the post invited the industry to think differently about marketing and messaging—encouraging operators to lead with empathy, inclusivity, and respect.
The strategy behind “Build Your Referral Network with a CRM” was to position WelcomeHome as both an educator and trusted partner for senior living operators by showing how the CRM directly supports one of their most important growth levers: referrals.
The purpose of this post was to position WelcomeHome as a forward-thinking technology partner by showcasing its most impactful marketing integrations for 2025. The strategy centered on demonstrating how integrated tools create a seamless experience for sales and marketing teams, helping them work smarter, respond faster, and connect more meaningfully with prospects. It also aimed to drive both lead generation and product engagement by illustrating real-world value through practical examples.
The purpose of this post was to help senior living operators understand that not all referrals are created equal—and to use WelcomeHome’s data to illustrate which sources lead to the highest-quality move-ins. The strategy centered on turning analytics into insight, empowering communities to focus their efforts where they matter most.
Announcing the integration between WelcomeHome and AidQuest — a collaboration designed to help senior living operators engage leads more intelligently and personally through AI-powered communication.
The strategy behind this piece was to articulate the heart of WelcomeHome’s brand philosophy: technology should simplify, not distance, human connection. The post aimed to differentiate WelcomeHome in a crowded software market by grounding innovation in empathy, usability, and purpose. It positioned the company as a partner that understands the people behind the platform, including sales teams, caregivers, and operators, and designs every feature to make their work easier and more meaningful.
The goal of this post was to show how WelcomeHome’s Customer Insights team turns complex CRM data into actionable strategies that help senior living operators achieve measurable results. The strategy focused on demonstrating the power of data storytelling, positioning WelcomeHome not just as a software provider but as a strategic partner invested in its clients’ success.
“Meet the People” was a storytelling series that introduced the faces behind WelcomeHome. Each feature highlighted team members’ passion, expertise, and personality, giving customers and prospects a glimpse into the people shaping the product they love. The series strengthened connection, built trust, and reminded our audience that behind great technology is a team that truly cares.
“User of the Month” was a storytelling series that celebrated the standout operators using WelcomeHome in inspiring ways. Each feature showcased how real users leveraged the CRM to strengthen relationships, streamline workflows, and drive results. The series built community, inspired best practices, and reinforced the message that success in senior living starts with people — and the right tools to support them.